A woman lays in the grass snuggling with a yellow labrador

Giving You 100: A Dog Chow Contest

Enter for an opportunity to win $100,000!

A woman and young girl show affection to a smal black and tan dog; the Dog Chow Giving You 100 logo sits to the right

How Does Your Dog Give You 100?

Throughout our 100-year history, Dog Chow has believed one thing above all: Dogs deserve our 100% commitment—every day, in every bowl. As a thank you to the generations of dog owners who’ve trusted us to provide 100% complete, high-quality nutrition, we’re inviting you to tell us how your dog gives you 100 in ways big or small—including those quirky little things they do that make your whole family laugh. Every dog has a story. Tell us yours!

A small black and tan dog lovingly licks a man's face

Your Story Could Be Worth $100,000!

One grand prize storyteller—chosen by popular vote from five finalists—will receive a $100,000 cash prize as well as a one-year supply of Dog Chow. The remaining finalists will win a one-year supply of Dog Chow. A judging panel will determine the five finalists based on these criteria: Most Athletic, Most Entertaining, Most Unexpected, Most Heartwarming, and Most Life-Changing. (See complete contest rules for judging details.)

In addition, if you’re one of the first 20,000 entrants, you’ll be eligible for a $3 Off Dog Chow coupon. But hurry! Deadline for submissions is June 26, 2026!  

A woman reads to a small child sitting on her lap, while a curly-haired dog sits next to them on a couch

Dog Giving You 100? You’ve Got a Story!

Our dogs give us 100 in all sorts of unique ways, and no trait or behavior is too insignificant to share if it brightens your day or makes life better for someone in your family. For instance, does your dog have a unique/silly bedtime ritual? An uncanny sense for when you need comforting? Has owning a dog changed you or your family’s life? If you’ve answered yes to any of the above, we want to hear about it! Click here to view FAQs and helpful tips about crafting your entry, judging criteria, prizes, eligibility, and more.

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NO PURCHASE NECESSARY TO ENTER OR WIN. The Nestlé Purina Dog Chow Giving You 100 Contest is open only to legal residents of the 50 U.S. and DC, 18 years or older (or 19 for residents of AL & NE). Enter at dogchow.com/100contest from 5/1/26 at 12:00:00 AM ET until 6/26/26 at 11:59:59 PM ET. Subject to official rules at dogchow.com/100contest/rules. Void where prohibited by law. Sponsor: Nestlé Purina PetCare Company 1 Checkerboard Square, St. Louis, MO 63164. 

For complete contest rules, click here.

old black and white image of man holding his dog.

Here’s Something No Other Dog Food Brand Can Say:

It’s Our 100th Anniversary!

In 1926, little did anyone know a new dog food called Dog Chow would transform our relationship with dogs forever by being one of the first to make 100% complete, high-quality nutrition easily accessible to American families. Over the past 100 years, the innovations have kept coming. Prepare to be amazed at all the unexpected ways Dog Chow has revolutionized the lives of dogs—and the people who love them.
woman petting dog and cat around a box she is opening

Download the myPurina App to Redeem Your Offer After Submission.

Register in the myPurina app to redeem your $3 coupon (while supplies last, redeemable only after submitting contest entry). In August, you’ll use this same app to view the five finalists and cast your vote for the grand prize winner. Voting occurs August 10, 2026 through August 21, 2026.